Streamlining Recruitment at Nespresso

Nespresso France implemented Maki, an AI-powered hiring solution designed to optimize recruitment workflows and enhance talent selection. Unlike traditional hiring methods that relied heavily on manual screening, Maki introduced a data-driven approach that allowed recruiters to assess candidates based on skills and potential—beyond just their CVs.

49%

reduction in turnover

26%

faster time to hire

99%

positive candidate perception of Nespresso after the Maki experience

The Challenge: Streamlining Recruitment Across Markets

Nespresso, a global leader in premium coffee under the Nestlé Group, was facing inconsistent recruitment practices, high turnover, and lengthy time-to-hire across multiple countries.
These challenges were beginning to affect store operations and the brand’s ability to deliver its signature, high-touch customer experience.

To maintain its competitive edge, Nespresso needed a solution to:

Harmonize hiring processes across markets.
Reduce attrition and improve role alignment.
Integrate seamlessly with SAP SuccessFactors to streamline workflows.

The Solution: AI-Powered, Skill-Based Hiring with Maki

Nespresso partnered with Maki to bring consistency, speed, and science to its hiring process.
By introducing skill-based AI assessments, Nespresso could evaluate candidates on what truly matters, their capabilities, not just their CVs.

Maki helped Nespresso:

Standardize recruitment globally with structured, skill-based assessments.
Accelerate hiring through automated shortlisting and SuccessFactors integration.
Enhance the candidate experience, strengthening Nespresso’s employer brand and retention.

Through immersive, conversational evaluations (powered primarily by Shiro, Maki’s skill-screening agent), Nespresso recruiters gained deeper insights faster, without compromising quality or consistency.

The Outcomes: Measurable Impact at Scale

48.6% Lower Turnover
Attrition fell from 24% to 16.2%, leading to stronger team stability and lower replacement costs.

26% Faster Hiring
Time-to-hire dropped from 27 days to 20 days, improving store coverage and operational continuity.

Better Role Fit
The try-out rupture rate decreased from 9.45% to 6.5%, ensuring candidates were better matched to their roles.

Stronger Employer Brand
99% of candidates reported a more positive perception of Nespresso after completing the Maki assessment experience, reinforcing Nespresso’s premium image as an employer of choice.

Future-Ready Talent Strategy

By embracing AI-powered hiring at scale, Nespresso created a consistent, high-quality recruitment experience across markets, fully integrated with SuccessFactors for scalability and data visibility.
This transformation didn’t just speed up hiring, it built the foundation for a future-ready, globally harmonized talent strategy.

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