vs
Maki focuses on hiring quality. Phenom spreads across the HR suite.
Focused on hiring quality with science-backed automation rather than a broad HR suite that spans many HR use cases.
Overview
Phenom offers a broad HR and talent experience suite that spans career sites, talent CRM, internal mobility, and analytics. It is designed as an all-in-one platform and is typically deployed through multi-phase enterprise projects.
Maki takes a different approach. It focuses on AI recruiting and assessment, bringing together automated screening, scheduling, and structured skill measurement to help teams improve hiring quality, speed, and fairness.
While Phenom uses profile data, résumés, and historical information to generate fit signals across the suite, Maki emphasizes direct skill and potential measurement, connecting interviews, assessments, and hiring outcomes into a single, learnable skill data layer.
Ideal customer
Phenom suits large enterprises that want an all-in-one platform covering acquisition, candidate engagement, internal mobility, and broader HR experiences in a single suite.
Maki is built for teams that prioritize hiring performance and need a scalable, AI-native recruiting and assessment system that is straightforward to deploy and aligned with modern science and compliance expectations.
If Phenom helps organizations manage a wide range of HR journeys end-to-end, Maki focuses on helping them hire with measurable quality, speed, and fairness.
Feature comparison
Scope
Broad HR and talent experience suite across candidates, employees, managers, and HR
AI use
AI-driven matching, fit scores, chatbots, and video-based workflows
Assessments
Screening and assessment capabilities available through X+ Screening with multiple modules and formats
Implementation
Enterprise implementations that often run as multi-month projects depending on scope and number of modules
Candidate experience
Career site, chatbot, and screening flows combining forms, video, and messaging
Feedback & transparency
Dashboards, AI insights, and fit scores to support hiring decisions
Automation
CRM and scheduling workflows, chatbot-driven engagement, and AI insights
Compliance
Enterprise security and compliance including ISO 27001 and NYC Local Law 144
Scope
Specialized AI recruiting and assessment platform focused on hiring quality
AI use
Multi-agent automation that supports sourcing, screening, assessment, and scheduling, with learning from outcomes over time
Assessments
300+ structured, job-specific skill assessments designed and maintained by in-house experts
Implementation
Modular setup designed to go live in weeks, with plug-and-play ATS integrations and branded journeys
Candidate experience
Immersive, multilingual, branded experiences using conversational flows and multimodal challenges
Feedback & transparency
Explainable, skill-based feedback and clear rationales showing which skills were demonstrated
Automation
AI agents that automate screening, assessment orchestration, and interview scheduling end-to-end
Compliance
ISO 27001, encrypted EU hosting, GDPR compliance, and alignment with EU AI Act and similar frameworks
Why companies choose Maki
Hiring quality you can evidence: Many talent platforms focus primarily on résumé-based matching and fit scores. Maki complements this by directly measuring ability across more than 300 hard and soft skills.
Candidate experience that converts: Maki’s interactive, multilingual assessments and conversational flows are designed for high completion while capturing richer behavioral and skills data.
Faster time-to-value: Maki’s modular AI agents allow teams to deploy in weeks without relying heavily on long professional services projects.
Explainable intelligence: Maki provides human-readable feedback that shows which skills a candidate demonstrated and how they were evaluated, supporting confident, fair, and auditable hiring decisions.
Proof in performance
3×
faster interview-to-offer cycles
20–30%
lower turnover in the first 6 months
99%
positive candidate sentiment
45%
faster time-to-hire overall
70%
recruiter time saved
In summary
Phenom connects HR journeys in a broad talent experience suite.
Maki connects the intelligence needed for hiring decisions.
With science-backed assessments, transparent automation, and learning from outcomes over time, Maki helps organizations turn hiring into a continuously improving system that becomes more effective with every decision.
