Built for growth: the ROI of AI in recruitment, measured

The ROI of AI in recruitment is the measurable return an organisation gets from putting AI agents to work on hiring: recruiter hours saved, roles filled faster, better-fit hires who stay, and a candidate experience that protects the employer brand. It is not a projection; it can be counted. This is what Maki was built to deliver.

Revolutionising hiring through intelligent automation

For too long, recruitment has been weighed down by inefficiency. HR teams are stretched thin, bogged down by outdated processes that rely on manual screening, repetitive interviews and fragmented decision-making. These legacy systems are slow, rigid and disconnected from the realities of modern talent acquisition.

Maki changes that.

We believe hiring should be intelligent, dynamic and seamless. Our AI-powered agents do not just optimise recruitment; they transform it. Designed to think, adapt and act, they identify top talent with unparalleled precision, enhancing decision-making and accelerating hiring cycles. This is not just recruiting automation; it is a reinvention of how organisations attract, assess and onboard talent at scale.

Companies like Forvis Mazars, Nespresso, BNP Paribas, Capgemini and H&M are already experiencing Maki's impact. By integrating Maki, they have eliminated inefficiencies, reduced screening efforts, enhanced employer brand perception and significantly streamlined their hiring processes, turning recruitment into a strategic, data-driven advantage.

The ROI of AI in recruitment: tangible impact at scale

Efficiency gains

Traditional hiring is resource-intensive and often plagued by inefficiencies. Maki's AI-driven assessment agents optimise recruitment workflows, saving significant time and resources. Forvis Mazars reduced screening efforts by 90%, freeing HR teams from manual candidate evaluations; the full story is in Forvis Mazars' global skills transformation. Clarins, Nespresso and H&M streamlined their hiring processes, reducing administrative burdens and improving recruiter efficiency. With AI-led assessments replacing outdated methods, recruiters can focus on strategy and engagement rather than paperwork.

Time to hire reduction

Time to hire is a critical metric for any organisation, and Maki's AI-driven approach drastically reduces hiring cycles. Nespresso and H&M experienced significant reductions in hiring timelines, filling roles faster without compromising quality. H&M cut time to hire by 43%, saving 59,100 hours on CV screening while improving hiring quality, and Nespresso has cut time to hire by 37%.

Quality of hires

Maki enhances hiring quality by ensuring that only the best-fit candidates advance through the process. H&M achieved a 22% reduction in attrition, demonstrating the long-term impact of AI-driven hiring. A meta-analysis of turnover rates and organisational performance confirms why that matters: higher turnover goes with weaker business results. Forvis Mazars improved its offer acceptance rate, ensuring high-calibre talent joins the organisation. Capgemini reduced hiring manager interviews by a factor of three, as higher-quality candidates advanced through the selection process, increasing efficiency and confidence in hiring decisions.

Candidate experience and employer brand

Candidate experience is a crucial differentiator in today's job market. Maki ensures that applicants engage with a seamless, fair and enriching recruitment process. BNP Paribas saw 98% of candidates report an improved perception of the company after experiencing Maki's assessments. H&M and Nespresso benefit financially from enhanced candidate experience, as a poor hiring process can negatively impact consumer purchasing behaviour. If H&M and Nespresso fail to deliver a good hiring experience, it could cost them up to $220M annually in lost consumer revenue due to candidates boycotting the brand. This is why the ROI of AI in recruitment includes the employer brand: AI-driven hiring protects consumer trust and the revenue behind it.

Bringing it all together: a holistic ROI view

When considering the combined impact of these levers, the AI recruitment ROI becomes substantial. Taking H&M as an example, the integration of Maki's AI-powered hiring led to a 43% reduction in time to hire, a 22% decrease in attrition rates and tens of thousands of hours saved on CV screening. Additionally, the enhanced employer brand helped reduce candidate frustration and protect customer loyalty. This holistic transformation translates into tangible business impact for H&M, with estimated savings of $21M, demonstrating that AI-driven hiring is not just a process improvement, it is a strategic advantage. Size the same levers for your organisation with the ROI calculator for your annual recruiting savings.

Driving impact through value plans and change management

Implementing AI in recruitment is not just about adopting new technology; it requires a structured approach to change management. Maki partners with organisations to ensure smooth transitions and maximise adoption through tailored value plans that align AI-driven hiring with business objectives. AI governance frameworks ensure ethical and compliant hiring practices, while training and enablement programmes help HR teams use AI effectively. Continuous performance tracking allows organisations to measure impact and refine strategies. By guiding companies through AI adoption, Maki ensures lasting success and measurable results.

How to measure the ROI of AI in recruitment

The four levers above are also the four numbers to track: recruiter hours per hire, days from requisition to accepted offer, first-year attrition and offer acceptance, and assessment completion rate. Baseline them before the agents go live, measure again once they are embedded, and the ROI of AI in recruitment becomes a before-and-after comparison on your own data.

Why Maki? The future of intelligent hiring

HR is on the cusp of a fundamental shift. The world's leading organisations are moving beyond static, manual processes and embracing AI-native, decision-driven recruitment.

Maki is at the forefront of this transformation. Companies that adopt Maki's AI-driven hiring solutions experience faster hiring cycles, higher-quality hires and enhanced employer branding. By embedding ethical AI practices at every level, Maki ensures fairness and mitigates bias, enabling organisations to build diverse and inclusive teams.

With a 92% candidate assessment completion rate, the impact of AI-led hiring is undeniable. See how Foundever uses AI skill assessments in high-volume hiring. This is not just a new way to hire. It is the future of talent acquisition.

Maki is built for growth. Let us build the future of hiring together.