BNP Paribas: Redefining Financial Talent Acquisition Through AI

The Challenge

Modernizing Recruitment Across Business Lines

BNP Paribas, one of the world’s leading financial institutions, recruits thousands of candidates every year across corporate banking, apprenticeship, internship, and graduate programs in France.
These early-career and professional pipelines are critical to sustaining a highly skilled workforce and maintaining a competitive edge in global financial services.

Traditional recruitment methods, built around manual CV screening and multi-step interviews, could no longer keep up with demand.
The process was slow, inconsistent, and often failed to identify the best candidates efficiently. The bank needed a smarter, data-driven solution that could scale across regions and business units.

The Solution

AI-Driven, Skills-Based Hiring with Maki

BNP Paribas partnered with Maki to redesign its recruitment process around skills, fairness, and candidate experience.

Through Maki’s AI-powered assessments, recruiters can now:

• Automate candidate evaluation to manage large application volumes quickly and consistently.
• Improve hiring quality by assessing both technical and behavioral skills, as well as cultural fit.
• Enhance candidate experience with a transparent and modern process that reflects BNP Paribas’s brand and values.

The platform provided a unified, digital journey for applicants while freeing recruiters from repetitive administrative work.

The Outcomes

Efficient, Inclusive, and Scalable Hiring

99% Completion Rate
Almost every candidate completed the assessment process, proving the accessibility and user-friendliness of Maki’s experience.

8.9/10 Candidate Satisfaction
Candidates rated the process highly, highlighting fairness, clarity, and modernity.

98% Improved Employer Perception
Nearly all applicants reported a stronger, more positive view of BNP Paribas after completing the AI-driven assessments, reinforcing the company’s reputation as an innovative and people-focused employer.

Scaling the Impact Across the Organization

Following strong results in corporate banking and early careers, BNP Paribas expanded the use of Maki’s AI platform to additional divisions, including:

• Asset and Wealth Management
• Support Functions
• Risk Management

This expansion reflects a broader transformation in how the bank attracts, evaluates, and develops top talent across its global operations.

Maki did not just improve efficiency — it redefined BNP Paribas’s hiring model, creating a scalable, transparent, and candidate-centric process aligned with the future of work in financial services.