MAIF’s Global Hiring Optimization with Maki

The Challenge

Reducing Early Attrition and Streamlining Hiring

MAIF, one of France’s leading insurance companies with €4.5 billion in annual turnover, set out to modernize its approach to high-volume recruitment.
In 2024 alone, recruiters received over 15,000 applications for commercial advisor roles, overwhelming teams and slowing down hiring.

This manual process led to inconsistent decision-making, longer time-to-hire, and high attrition during trial periods.
MAIF’s goal was clear: reduce early attrition below 50% while improving efficiency and the candidate experience.

The Solution

AI-Powered, Compliant, and Fully Integrated Hiring

Partnering with Maki, MAIF implemented a new hiring model combining automation, compliance, and brand consistency.

The solution included:

• Seamless ATS integration with TalentSoft for unified data flow.
• Automated screening using knockout filters to remove manual CV triage.
• Oral expression testing aligned to MAIF’s competency framework.
• Immersive, branded assessments delivered entirely in French for cultural alignment.
• Full GDPR compliance and readiness for the upcoming EU AI Act.

This system allowed recruiters to focus on the right candidates, while applicants experienced a transparent, engaging, and personalized process that reflected MAIF’s values.

The Outcomes

Faster, Smarter, and More Engaging Hiring

40% Time Savings
Recruiters reduced screening workload by 40%, redirecting time to higher-value interactions and faster decisions.

83–85% Completion Rate
Assessments achieved exceptional engagement, with 97% of candidates rating the process positively.

Lower Early Attrition
Improved quality of hire and better job matching reduced failed probation periods, strengthening team stability and long-term retention.

Scalable and Compliant Framework
Deployed across 16 sites in under one month, the new model is fully GDPR- and AI Act–aligned, ensuring ethical and sustainable AI adoption at scale.

A Future-Ready Hiring Model

Maki didn’t just speed up hiring for MAIF. It redefined how the company identifies, engages, and selects talent across its national network.
By combining automation, science, and compliance, MAIF built a recruitment process that is efficient, fair, and future-proof — setting a new standard for the insurance industry.